Jakub Sarlina
I own the system and the decisions, not the day-to-day details, that turn paid spend into qualified pipeline.
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Capital decays quietly long before anyone calls it a problem.
You're spending six or seven figures a year on paid acquisition. The team running it — internal, freelancer, or agency — is competent. The dashboards look fine. But something is off, and it's getting harder to defend.
The pattern is always the same:
By the time the CFO asks why CAC is rising, the answer is buried under six months of compounded small calls nobody can fully reconstruct.
This is not a campaign problem. It's a judgment problem.
What's missing isn't more activity, more tools, or more dashboards. It's senior judgment applied across the entire paid acquisition system — someone who owns the architecture, makes the hard calls, and connects every dollar of spend to a defensible business outcome.
Four pillars. One coherent operating model. Built across years of seven-figure SaaS budgets.
I build the decision systemthat tells you where every dollar of paid spend is working, where it isn't, and what to do next.
I don't optimize against sign-ups, demo requests, or form fills. I optimize against the pipeline stages that actually predict revenue.
You don't just get senior judgment. You get senior judgment informed by proprietary ad spend intelligence on your competitors and your category.
Over a decade in marketing, managing seven-figure budgets, currently leading a team executing this work across multiple SaaS clients at agency scale.
Clarity replaces noise. Focus replaces waste. Decisions become defensible.
Four ways to bring senior judgment into your paid acquisition system.
Monthly retainer — the sweet spot
Ongoing senior ownership of your paid acquisition system. I own the architecture, the allocation logic, and the strategic decisions. Your team — internal, agency, or hybrid — owns the day-to-day execution.
Built for: B2B SaaS companies operating across multiple markets, channels, or products.
What you get:
One-off, fixed scope
A diagnostic that ends in a decision document, not a checklist.
Built for: Companies who want a senior independent read before committing budget, restructuring an account, or hiring an agency.
What you get:
Independent senior judgment on a specific decision — a new market entry, a budget reallocation, an agency change, a scaling call.
Built for: CMOs and Heads of Marketing who need a sounding board they can trust, fast.
When needed
Your strongest results come when paid acquisition is connected to your CRM and the loop is closed.
I don't run campaigns day-to-day. If you need an execution layer, you can hire one yourself, keep your existing team, or — if you prefer — I can introduce you to the team I lead at Tomatoes. Your call, not a package I push.
A strategic compass for your category — built on data nobody else brings into the room.
I build proprietary ad spend intelligence reports on B2B SaaS verticals — pulling competitive data across markets, processing it through a structured analytical framework, and turning it into directional benchmarks for paid acquisition decisions.
The reports answer questions your in-house team can't easily answer:
Honest framing: This is a strategic compass, not a precision calculator. Spend estimates from third-party platforms are tighter in mature markets and looser in smaller ones. The value isn't in exact numbers — it's in the patterns, trajectories, and cross-market comparisons that reveal where the category is moving.
Currently published:
For retainer clients: Quarterly proprietary intelligence updateson your specific competitive landscape come included with the engagement. You don't just get my judgment — you get my judgment informed by data your competitors don't have.
View the reportCase studies delivered together with the team I lead, with full strategic ownership on my side.
You don't have to push. You don't have to babysit. You share business context — I bring the system.
When we work together, you get:
Progress happens consistently. Without supervision. Without theater.
Sharp scope. Honest fit.
Best fit if you:
Not a fit if you:
I'm Jakub Sarlina. Over a decade inside marketing and B2B SaaS paid acquisition — managing seven-figure Google Ads budgets across multiple markets, products, and funnel models, with deep experience at globally recognized B2B SaaS companies, including names later acquired by enterprise leaders.
My deepest expertise is high-intent paid search for SaaS — specifically the discipline of building decision systems that hold up at scale. My adjacent fluency covers SEO, paid social, web analytics, and pipeline operations — enough to integrate cleanly with the rest of your stack without pretending to run it all.
I currently lead a team executing this workfor SaaS clients at agency scale. That operational grounding is why I don't deliver theory — I deliver the architecture I'm building and shipping every day.
My working style is direct, transparent, and decision-oriented. I'd rather name a hard truth in the first meeting than spend three months protecting a comfortable narrative.
Outside of work, I spend time in the mountains and on long motorcycle rides — a mindset built around responsibility, risk awareness, and forward motion.
If your paid acquisition has outgrown the judgment of whoever owns it, that's the conversation worth having. Send me a message or connect on LinkedIn.
